Here’s the unfortunate thing—most people believe motivation is the true engine of behavior change. Words like “rewards” and “incentives” get thrown around with such regularity that most people think you can create whatever habits you want if you find the right carrot to dangle in front of yourself. This kind of thinking is understandable, but it also happens to be wrong.

— Tiny Habits: The Small Changes That Change Everything by B. J. Fogg, Doug Abrams