Paperback, 240 pages
English language
Published Oct. 1, 1995 by HarperCollins Publishers.
Crossing the Chasm
Marketing and Selling High-Tech Products to Mainstream Customers
4 stars
(1 review)
Crossing the Chasm (1991; rev. 1999) demonstrates the existence of distinct marketing challenges for each market segment in the life cycle of new technology-based products. A significant gulf -- the "chasm" -- exists between the market made up of early adopters and the markets of more pragmatic buyers. To cross the chasm, a product team must identify the needs of pragmatic buyers and deliver a "whole product" that more than meets those needs. This landmark book, part of the HarperBusiness Essentials series, shows just how to do that.
Subjects
- Engineering: general
- Sales & marketing
- Marketing - General
- High technology
- Business / Economics / Finance
- Management - General
- Business/Economics
- Advertising & Promotion
- Selling
- Marketing
- Technological innovations