Effortless Experience

Conquering the New Battleground for Customer Loyalty

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Matthew Dixon, Nick Toman, Rick DeLisi: Effortless Experience (2014, Penguin Publishing Group)

(1 review)

256 pages

English language

Published Nov. 13, 2014 by Penguin Publishing Group.

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ISBN:
978-1-59184-581-2
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Subjects
  • Customer relations
  • Consumer behavior

Reviews

reviewed The Effortless Experience by Matthew Dixon

Review of 'The Effortless Experience' on 'Goodreads'

I'm glad that it was for bookclub, because the value of this book for me was in the discussions I had with coworkers about applying these thoughts and ideas to other domains, or to things that are specific to what we do.

I 100% agree with the underlying principle, but don't think I would have gotten as much out of it on my own.