Effortless Experience

Conquering the New Battleground for Customer Loyalty

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Matthew Dixon, Nick Toman, Rick DeLisi: Effortless Experience (2014, Penguin Publishing Group)

256 pages

English language

Published Nov. 13, 2014 by Penguin Publishing Group.

ISBN:
978-1-59184-581-2
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3 stars (1 review)

3 editions

reviewed The Effortless Experience by Matthew Dixon

Review of 'The Effortless Experience' on 'Goodreads'

3 stars

I'm glad that it was for bookclub, because the value of this book for me was in the discussions I had with coworkers about applying these thoughts and ideas to other domains, or to things that are specific to what we do.

I 100% agree with the underlying principle, but don't think I would have gotten as much out of it on my own.

Subjects

  • Customer relations
  • Consumer behavior