Effortless Experience

Conquering the New Battleground for Customer Loyalty

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Matthew Dixon, Rick DeLisi, Nicholas Toman: Effortless Experience (2013, Penguin Books, Limited)

English language

Published Nov. 13, 2013 by Penguin Books, Limited.

ISBN:
978-0-241-96792-8
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Review of 'The Effortless Experience' on 'Goodreads'

I'm glad that it was for bookclub, because the value of this book for me was in the discussions I had with coworkers about applying these thoughts and ideas to other domains, or to things that are specific to what we do.

I 100% agree with the underlying principle, but don't think I would have gotten as much out of it on my own.