Lucas reviewed Subprime Attention Crisis by Tim Hwang
Interesting argument, bit repetitive, not radical enough
4 stars
Presents the problem with the programmatic internet ad market clearly—and thoroughly, repeating things more than I felt was necessary (but, hey, it may be written for an audience whose attention is much more fragmented). Wish it had a more exciting set of suggestions and speculations for a crashed ad market, or even a post-crash internet.