Where the suckers moon

an advertising story

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477 pages

English language

Published Nov. 13, 1994 by Knopf, Distributed by Random House.

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ISBN:
978-0-679-41227-4
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Subjects
  • Weiden & Kennedy -- Case studies.
  • Advertising -- United States.
  • Advertising campaigns -- United States.
  • Advertising agencies -- United States.
  • Advertising -- Automobiles -- United States -- Case studies.
  • Subaru automobile -- Marketing -- Case studies.

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